P03: UI Design Rubric

General grade scale

A: Exceeding expectations

B: Meeting expectations

C: Not-quite meeting expectations

D/F: Not meeting/failing expectations

Process (5 points)

Grading Focus: Weekly deliverable checks, in-lab process presentations, quality and quantity of weekly materials.

A: Deliverables and in-lab process presentations demonstrate more exploration both in quantity and quality than outlined in the brief.

B: Deliverables and in-lab process presentations meet the expected amount of process exploration outlined in the brief.

C: Some deliverables and in-lab process presentations are missing and/or somewhat lacking in quality.

D/F: Numerous deliverables and in-lab process presentations are missing and/or significantly lacking in quality.

Initial Proposal (15 points)

Grading Focus: Use of research, explanation of context, problem identification (design opportunity), proposed solution, visual and textual support for proposed solution.

A: The proposal provided an exceptionally clear and concise explanation of the context and problem area. There is an exceptional use of supporting research material (visual/textual) which demonstrates the rationale for the proposed solution clearly. The pitch was completed using one three-minute, eight slide presentation.

B: The proposal provided a clear explanation of the context and problem area. There is a good use of supporting research material (visual/textual) which demonstrates the rationale for the proposed solution. The pitch was completed using one three-minute, eight slide presentation.

C: The proposal provided an unclear explanation of the context and problem area. There is somewhat problematic use of supporting research material (visual/textual) which weakens the rationale for the proposed solution. The pitch was completed using between two to four minutes, and eight or more slides.

D/F: The proposal provided an unclear explanation of the context and problem area. There is a lack of supporting research material which meant there was little to no rationale the proposed solution. The pitch was completed in under two minutes or over five, and used ten or more slides.

Final Design (15 points)

Grading Focus: Use of research, fidelity of prototype, quality of solution.

A: The final video pitch or product web-page provide an exceptionally clear/concise explanation of why we should care about this product and use supporting material (visual/textual) to support the claim exceptionally well. The user interface provides an exceptional visual/interface design — clear affordances, consistent visual language, exceptional microinteractions — that present a completed interface that resolves a problem exceptionally well for the intended user.

B: The final video pitch or product web-page provide an effective explanation of why we should care about this product and use supporting material (visual/textual) to support the claim effectively. The user interface provides an effective visual/interface design — clear affordances, consistent visual language, microinteractions — that present a completed interface that resolves a problem effectively for the intended user.

C: The final video pitch or product web-page provide a somewhat limited explanation of why we should care about this product and includes some supporting material (visual/textual) to support the claim. The user interface provides a limited visual/interface design — unclear affordances, inconsistent visual language, confusing microinteractions — that present a completed interface that resolves a portion of a problem for the intended user.

D/F: The final video pitch or product web-page provide little to no explanation of why we should care about this product and lacks supporting material (visual/textual) to support the claim. The user interface provides a problematic visual/interface design — little to no affordances, confusing visual language — that present an incomplete interface.

Final Reflection (5 points)

Grading Focus: Reflection on solution, thoughtful and engaging responses.

A: Presents a thoughtful and engaging reflection that identifies specific and clear areas of reflection in response to the questions given. Maintains exceptional focus on the topic and provides relevant supporting details.

B: Presents an effective reflection that identifies areas of reflection in response to the questions given. Maintains consistent focus on the topic and provides adequate supporting details.

C: Presents a limited reflection that identifies an area of reflection in response to the questions given. Demonstrates inconsistent focus on the topic and includes some supporting details; may include extraneous or loosely related material.

D/F: Presents little to no reflection that does not clearly respond to the questions given. Demonstrates little or no focus on the topic and includes inconsistent, inappropriate, or few details which interfere with meaning of the reflection.